✦ Veronica Lind, CEO of Brilliant-Online and Business & Marketing Strategist of Vermilion Pinstripes is all about embracing change while keeping a clear head in inspiring business confidence.
Veronica and UK Business Director, Adam Hyslop, are hosting workshops in Glasgow and Dumfries, focusing on leveraging technology and modern marketing to tackle operational challenges, navigate economic uncertainties, and boost business growth across the UK. Register for these events by clicking on the images below.
As an entrepreneur, technologist and international marketer and all-round multipotentialite, Veronica Lind's decades of experience in technology and modern marketing strategies, sales and business development in regional and global markets have led her to making magic real with Brilliant-Online Magazine.
Since its early days of built-in digital portals that allow the interweaving of layers of interaction to create a captivating new multi-dimensional communications medium, Brilliant-Online Magazine recently went through a total transformation that is befitting of its current digital era.
How does Veronica keep up with all the changes in our digital revolution age, and how does she manage understanding and incorporating Artificial Intelligence into what she does? We managed to grab her for a quick interview to pick her brains!
What inspired you to incorporate AI into your business operations, and what were your initial goals?
The inspiration to incorporate AI into our business operations stemmed from a desire to leverage cutting-edge technology to enhance efficiency, productivity, and customer experience. As an entrepreneur deeply ingrained in the digital landscape, I recognised the transformative potential of AI in revolutionising traditional business practices.
Our initial goals were twofold: to streamline processes and workflows, and to deliver more personalised and impactful experiences to our clients and audience. By harnessing the power of AI, we aimed to stay ahead of the curve and set new standards of innovation in our industry.
I always have in mind the original purpose of Brilliant-Online Magazine, which is to Push for a Better World in a Digital Era. It's about helping our business communities reach new audiences or engage with existing stakeholders to have their stories heard. Especially having experienced so many challenging situations here in Australia with bushfires, floods and COVID, I see businesses supporting one another to lift everyone out and up. AI and the Digital Revolution is not just for 'the big boys'. Small businesses can also thrive with the help of AI.
How do you foster a culture of innovation and experimentation to continuously optimise AI applications within your organisation?
Fostering a culture of innovation and experimentation is paramount to our approach at Brilliant-Online Magazine. Brilliant-Online won the Excellence in Innovation Award at the 2023 Wauchope & Hinterland Business Awards. We encourage a mindset of curiosity, creativity, and fearlessness, where team members are empowered to explore new ideas and challenge the status quo. To continuously optimise AI applications, we prioritise ongoing learning and professional development, providing resources and support for upskilling in AI-related disciplines.
I recently attended a series of workshops and met up with Andrew Morello who has agreed to come to Port Macquarie to run a workshop for our readers. Mark your calendar for Wednesday 17th July!
Additionally, we embrace a culture of collaboration and cross-functional teamwork, where diverse perspectives converge to drive innovation forward. Through agile methodologies and iterative processes, we iterate, test, and refine our AI applications to ensure they remain at the forefront of technological advancement.
We are using AI to help clients propel their marketing and business forward to achieve maximum results with the least resources.
How do you ensure that AI solutions align with your company's values, mission, and long-term strategy?
Ensuring that AI solutions align with our company's values, mission, and long-term strategy is integral to our decision-making process. We approach AI implementation with a holistic perspective, considering not only the technical feasibility but also the ethical implications and societal impact. We prioritise transparency, fairness, and accountability in our AI initiatives, adhering to ethical guidelines and industry best practices.
We align AI solutions with our mission of empowering businesses and individuals to thrive in the digital era, ensuring that they contribute positively to our overarching goals and objectives. By integrating AI into our long-term strategy, we position ourselves for sustainable growth and success while staying true to our core values.
What advice would you give to other businesses looking to integrate AI into their operations?
My advice to integrate AI into their operations is to approach the process with a clear vision, strategic mindset, and commitment to continuous learning. Start by defining clear objectives and identifying specific areas where AI can drive value and efficiency within your organisation. Invest in building a strong foundation of data infrastructure and talent, ensuring you have the necessary resources and expertise to support AI initiatives effectively.
Additionally, prioritise ethical considerations and ensure that AI solutions align with your company's values and long-term goals. Embrace a culture of experimentation and iteration, recognising that AI implementation is an ongoing journey of learning and refinement.
Finally, don't hesitate to seek guidance and collaboration from experts and industry peers, leveraging their insights and experiences to navigate the complexities of AI integration successfully.
Contact Vermilion Pinstripes
Vermilion Pinstripes has expanded into the UK with Adam Hyslop as Business Director.
Connect with Adam here.
a/ P.O. Box 9339, Port Macquarie, NSW 2444, Australia
Australia: +61 407 779 828
Singapore: +65 9681 7045
Read more Brilliant articles on Artificial Intelligence & Technology:
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