✦ Artificial Intelligence (AI) and Marketing are not as unlikely bedfellows as you may think. They may just be the best Batman-Robin combination that could make a difference to your business!
Veronica Lind, Business and Marketing Strategist of Vermilion Pinstripes, and CEO of our very Brilliant-Online, has been working in the field of technology since she was 18. For her, technological advancements are not something to be feared, but to be harnessed and used for a better cause. Today she shares some insights into why businesses can consider making friends with AI and get to know it better.
Whether it's AI-driven tools to ace data analysis or craft spot-on content, AI can help businesses to level up their marketing. AI can help you get to know your customers, and even help curate unique experiences they will enjoy. AI can help your message reach the right people at the right timing.
But where do I start?
Businesses can start with trying out ChatGPT, which is a text-based AI developed by OpenAI and Microsoft. You can find a free version 3.5 ChatGPT and a paid version 4 which is faster with more features and advancements for $20/month. Do take note though, that the free version is on a server with information up to 2021.
What is AI in marketing?
AI in marketing refers to the use of artificial intelligence techniques and technologies to enhance different aspects of marketing strategies and activities.
With AI, marketers can analyse large amounts of data, automate tasks, and gain valuable insights to optimise marketing campaigns, improve customer experiences, and achieve better business outcomes.
AI can be applied in various ways:
personalised recommendations
chatbots
predictive analytics
customer segmentation
sentiment analysis
content generation
automate repetitive marketing tasks e.g. data analysis, campaign management, A/B testing, and email marketing
This not only saves time and improves efficiency but also allows marketers to focus on strategic decision-making and unleash their creativity.
By harnessing the power of AI, marketers can gain a deeper understanding of their target audience, make data-driven decisions, and deliver more relevant and impactful marketing messages. AI empowers marketers to stay ahead in a rapidly evolving digital landscape and create meaningful HUMAN connections with their customers.
CAUTION: Before you start
That sounds great, and you're raring to go! But... before you start any marketing automation or AI, please ensure that you have a cookie and privacy policy on your website. In fact, your web designer should include these as part of their scope.
When we create websites, we incorporate code that allows us to analyse the actions and behaviours of visitors to our site. This process is commonly referred to as placing cookies. It is important for us to collect information from visitors, and we want to ensure that they are aware of and understand our website's privacy policy. It is recommended to include the privacy policy on your Facebook business page profile as well.
So what can AI do for your marketing?
Learn more about your customers by analysing data from customer interactions and get insights that can help shape your marketing strategies.
AI can interact with potential customers on your website, guide them through their buyer journey and give you unlimited touch points to get your clients to convert.
AI can be your personal assistant to help with routine housekeeping tasks, scheduling appointments, reminders and managing your calendar.
Analyse data using algorithms to predict customer behaviour so you can make data-driven decisions that are more effective.
Give you insights about brand perception by analysing social media conversations, online reviews and customer feedback.
Provide your clients with personalised product recommendations to improve cross-selling and upselling opportunities.
Chatbots and virtual assistants like Conversica can provide automated customer support, answer FAQs, and engage with website visitors.
For a more detailed explanation, check out this blog from Vermilion Pinstripes -
Human Reminders
When used well, AI can be your superpower to help your marketing take flight. Make sure you maintain the human in you with these simple reminders:
Use output as suggestion not gospel
Always personalise your content
Add the human personal touch
Be vigilant about data privacy and security
Combine AI with your expertise to up your game
Focus on building relationships with your customers, understanding their problems and providing solutions which AI can't do
Onboarding AI
Are you doing marketing right with AI? Speak to Veronica Lind about how you can harness the superpower of AI to boost your business. And yes, we promise it's the real Veronica in the flesh to speak to you!
Interested in technology? Read our other blogs
Contact Vermilion Pinstripes
a/ P.O. Box 9339, Port Macquarie, NSW 2444, Australia
Australia: +6140-777-9828
Singapore: +65-9681-7045
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