Multichannel and Omnichannel Advertising Deliver Better Brand ROI

Updated: Aug 28, 2021

Brilliant Interactive Advertorials tell stories that make people famous and businesses sparkle. That means our clients can sell without selling and build brand confidence.

With Brilliant Advertising you get an opportunity to reach out to new audiences and our story telling feature is a way for you to create that positive brand perception to a wider audience.

“Brilliant opens up exciting new aspects for more effective engagement with both our clients and a broader audience of investment communities,” said Noel Ong, CEO of Samso. “It gives us a multi-dimensional digital canvas on which to portray an extended scope of our industry insights right across the investment landscape. We're amazed how results jumped 90x for our client Venture Minerals in just one month!"

How Brilliant Advertising work hard for your business

A key feature that stands out in our Brilliant-Online advertising package is that your advertisement includes your ad featured across multiple channels i.e.

  • an advertorial published monthly in our Interactive Brilliant-Online Magazine. The magazine content is interactive for higher reader retention and engagements;

  • a SEO rich longer blog feature with relevant call to action in story categories like travel, lifestyle, investments etc. We believe storytelling your brand, products and services is a way to sell more without selling;

  • a visible ad banner on Brilliant-Online's home page that links to your advertorial, blog or website;

  • your ad and/or advertorial is shared across our social media platforms (Facebook, Instagram, YouTube, LinkedIn, Twitter and Google My Business);

  • your story is emailed to our 10,000 subscribers.

Why does Brilliant-Online have multichannel advertising?

Simply because we want you to show up in buyers decision-making moments.

Brilliant-Online is supported by International Modern Marketing Agency, Vermilion Pinstripes. Clients were frustrated that their advertising dollars were not reaping the returns they desire - sometimes they worked; sometimes they didn't or results were lumpy.

Brilliant-Online recognises this as a perpetual issue and that is why our Brilliant Advertising Package comes standard with your ads and stories told across multiple channels. We are the only interactive advertising company that has a multichannel or omnichannel advertising package. One package one price - we don't charge each item separately because we know this kind of advertising works more effectively than single ads.

What is Multichannel Advertising?

Multichannel marketing is when a company is using several channels to communicate the same message or idea to customers. This puts the company at the center of the strategy, and the channels work to deliver that message manually. (Source: Omnisend)

Many advertising companies charge separately for each channel, but we don't because multichannel advertising has proven to be more effective. *

Findings from The Digital Brand Effect report indicate the following, demonstrating the impact you can gain from multichannel advertising:

While the most successful digital brand campaigns deliver a brand impact of 3.5 that of other campaigns, success is not driven by increased campaign spend. Rather success was found to be driven by designing creative with context in mind, integrating digital campaign with other media and managing frequencies.

Online display advertising was found to create meaningful brand differences and build brand associations, with its impact 42% higher than investment. Online video was found to drive brand motivation with a 30% higher impact than investment.

Social and video formats have truly come of age with brand ROI for online video improving 144% for brand salience over the last eight years, and social reporting brand ROI improving 90% for brand motivation. These increases reflect the adoption and reach of the formats, underpinned by improved ad units with better integration, new feature and user experience.

* Multichannel advertisers see a 24% increase in conversion rate with multichannel strategies, as cited by CJG Digital Marketing in a report from SaS.

Brilliant-Online is aware that:

  • 70% of consumers say that trusting a brand is more important today than ever before.

  • Buyers rely on content before a purchase. Brilliant advertorials are SEO rich and shared everywhere. 67% of buyers in the B2B domain are prone to researching content before making a purchase and 53% of shoppers say they always do research before they buy.