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Business Trends 2024

Updated: Feb 7

✦ Staying updated with trends and changes is crucial for maximising your business's potential for success. Explore the trending topics for 2024 to effectively strategise for the upcoming year.

Business Trends 2024| Brilliant Online

Green is the new black

Climate change is an undeniable fact. People are doing their personal best to adopt environmentally-friendly practices. Sustainability will continue to be a key focus in businesses as well.

Think about how you can make your business more sustainable. Whether you run a small business with 3 people in your team or a global corporation of thousands, you do make an impact. There are practical steps you can take right now to enhance your sustainability commitment.

Check out this Sustainability Checklist to help you get started.

A genuinely sustainable business that is committed to changing the ripple effect on the world to a positive one attracts clients and gives you a competitive advantage. It's how you can stand out. Clients are astute and want to connect with businesses that are aligned with their values.

TG's Child Care is starting sustainability young. The children are leading the way for us when it comes to doing the right thing! Read the blog here.

Spain is more than just flamenco and bulls. Learn about how the country is committed to sustainability across different sectors. Read the blog here.

Are you safe in your digital space?

Scams and cyber threats have unfortunately also evolved and there are constantly new ways for scammers to harm individuals and businesses. Right at the start of the year, it's wise to review your cyber security measures, ensure you are updated and protected against new threats. Educate your team to spot scams and have a plan in place of what action to take to manage scammers.

Trust your gut. If it feels off, it is. If it sounds too good to be true, run for the hills. Scammers can impersonate anything and anyone. Double, triple checking is prudent behaviour.

Safer engagements with AI

Artificial Intelligence has continued to develop at an incredible pace over the last year. More businesses are interested to incorporate it, and AI has become more sophisticated. Our very own Brilliant-Online has taken a bold step ahead into embracing AI. Audacity is one of our core values, being passionate and bold in setting modern pathways. Read about our new launch here.

While AI can help businesses with content creation or customer service, it's not about blindly jumping on the bandwagon. Really learn about AI, be mindful that it is still new and in early stages of its evolution. There are risks and it pays to think about legal protections before adopting AI.

Check out this interim response on the safe and responsible use of AI from the Australian Government. They are working with industry experts to develop safety standards and establish an advisory body.

Keep a lookout for updates to legislations and regulatory frameworks this year.

Read about the use of AI in Marketing here.

Be ready

Resilience has been such a trending word ever since the pandemic. Truth is, you don't wait for a huge event to start building resilience. The world is always changing, and we have to be ready to adapt come what may. It could be a natural catastrophe or a unique situation that is challenging for your business or sector.

It's about being flexible and mentally robust to be creative and find alternatives and solutions. Your clients love your business and they want you to continue. Give them the reassurance that you are taking the necessary steps to ensure the show can go on.

Make sure your business has a crisis communications and management plan. Never stop learning and investing in new digital tools, software, knowledge. A healthy business is one that has the humility to know that the success they have today doesn't last unless they continue to have a beginner's mind and are open to learning.

Be authentic

2024 is the year to get real. Clients now want genuine, meaningful interactions from businesses. Who are you? What's your mission? Why do you do what you do? Stand out by creating content that is fresh, real and honest. Build a strong brand and marketing strategy with that as your base. Show up for your clients. They want to see you and your team as real people they can identify with.

Whichever trend you choose to dive into first, it is an important step to ensuring the sustainability of your business. Share your thoughts and concerns with us, and remember to look for support in your community from others who understand your challenges. Here's to a Brilliant Business Year in 2024!


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