Cyber Security in Marketing

✦ How is your cyber hygiene? Is your business' cyber space safe and clean?

We can moan about all the cookies hiding in our computer systems and get arrogantly cynical about how we never read privacy policies and all the fine print.

Thing is, cyberspace, like any other space, needs to be kept safe. Safety is a primary basic need for all humans. How safe is your clients' data? Is your website secure?

At this phase in this century, everything that can be put online is online, and everybody who runs a business does online marketing one way or another. Digitization is here to stay, and so are threats to information security. We have so many apps, platforms, data in the elusive cloud.

Put yourself in the shoes of a customer. Wouldn't you trust a business more knowing that whatever information you have freely given them is kept safe?

Cost of cyber crime is inching towards $10.5 Trillion annually By 2025.

We bet you're sitting up straighter after reading this.

It pays to ask, as a business, what are your cybersecurity best practices, and are you compliant with the rules and regulations of the country where your business is registered?

With remote working now more the norm than the exception, we are opening up potential loopholes for cyber risks. You may not have considered this but it is important to ensure that your employees are using a trusted and secure Wi-Fi, and are vigilant about keeping sensitive data private when sharing living spaces.

Here are some of the most important cybersecurity issues businesses face.

Top 15 Cyber security issues:

  1. Ransomware

  2. Phishing attack

  3. Encryption

  4. Removable Media

  5. Incident Response

  6. Clean Desk

  7. Multi-Factor Authentication

  8. Business Email Compromise (BEC)

  9. Cloud Security

  10. Social Engineering

  11. Password Security

  12. Web Security

  13. Malware

  14. Mobile Device Security

  15. Safe Wi-Fi Security practices

Is your technical team prepared to manage these issues? Do you have experience with them? Speak to your technical team and see where your business is on the cybersecurity scale.

While your sales team may be happily drumming up sales and campaigns and getting potential customers signing up for newsletters etc., you need to ensure your technical team is on the same page and knows how to deal with cyber attacks, hackers, malware etc.

Learn about your company's cyber-footprint, potential cyber threats, data breaches and decide on a protocol for security incidents.

Reputation is everything