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Brilliant Walks Side by Side with Businesses through a Pandemic Storm

Updated: Jan 18, 2022

Businesses Pushing for a Better World with Brilliant-Online

Brilliant-Online is six months into its creation and it is growing in its drive to Push for a Better World in our Digital Era.

We were born during a pandemic, and we continue to hold the fort and grow through the viral storm. And we are not doing this alone - a better world cannot emerge without the tenacity and drive of the businesses we support.

It has been very trying and turbulent times across the world. It is even more important that we share people's stories through these times. Every single business we have met and spoken to has a powerful story to share. At Brilliant-Online, apart from our technical wizardry, the core essence of what we do is to empower the human in all of us.

Why Tell Stories?

People love stories. And we respond to stories and remember them. Stories have the power to trigger an emotional reaction in us. It is also what makes something delicately human and identifiable. People resonate with stories.

Especially during our unpredictable and challenging times, be it a pandemic, natural catastrophes, civil unrest, all the more humans need a source of stability and a way of making sense of the world. Each person's narrative is their way of grounding themselves to what is happening around them, and a way to help them take the next best step. At Brilliant-Online, we are walking beside the small businesses in our communities. We continue to reach out and we want to listen to and share their stories.

Stories … protect us from chaos, ... Implicit in the extraordinary revival of storytelling is the possibility that we need stories — that they are a fundamental unit of knowledge, the foundation of memory, essential to the way we make sense of our lives: the beginning, middle and end of our personal and collective trajectories. - Bill Buford, nonfiction writer and former fiction editor at The New Yorker

What is even more uplifting is, the community wants to hear our clients' stories. That is why Brilliant-Online goes one step further in making storytelling ads that are interactive - this creates an even more powerful attraction and engagement than static ads. It is like giving businesses the flesh and blood it needs to be a real presence and not just a font on a page.

Brilliant-Online is an omnichannel interactive advertorial platform. This is where our professional journalists, visual communications and modern marketing experts narrate and present accurate and valuable client stories. This is how our clients can Sell without Selling and effectively Promote Positive Brand Perceptions.

Digital Magic

What does Brilliant-Online have that makes it stand out?

Brilliant-Online's entire platform is highly innovative, leveraging heavily on a combination of technologies to personalise experiences.

What Brilliant is doing here is having the creativity, audacity and passion in setting new pathways.

Our interactive advertorial platform is what Harry Potter's Daily Prophet Newspaper would look like, and that makes our work so exciting because it is like making magic real. Harry Potter had a traumatic childhood and the magic in his life gave him the power to grow beyond his difficulties.

As an interactive online monthly magazine, readers can access videos, podcasts, QR codes, links, and forms directly in the magazine itself. This means readers can engage immediately within each article. This real-time connection is what encourages readers to want to (easily) connect with the featured person or product. There is no need for them to move away from the magazine to hunt down the service or product and risk being lost or feeling frustrated with a search.

We have banner ads on our website that link to clients' stories. Brilliant-Online is the only one that accepts video banner ads. What people get in the market is the standard static images or GIFs. And at Brilliant, we love to take that stride forward and do something different and go beyond.

Our featured blog stories on our website comes power-packed with SEO, giving clients a visible boost with more than 300,000 monthly impressions and steadily increasing.

Brilliant-Online includes eMail snippets that reach out to more than 10,000 subscribers and 22,000 readers. All over the planet. This is a whole new level of engagement that is made possible with technology in our times.

When a story goes up on Brilliant-Online, it does not just stay there. The stories are shared everywhere on social platforms. Social platforms have become the virtual version of a tribal gathering around a fire where elders passed on stories to future generations.

And what brings the most reassurance and confidence to clients is knowing the performance of their ad spend. Clients can request for reports with demographics, reach and engagements, giving them real leads and insights as to who they are targeting and engaging with them more effectively. Clients finally have peace of mind, knowing that every penny they put in is converted into something that really works and is measurable. No more groping in the dark and second-guessing. We understand the concerns and worries of businesses, and this is how we step up in accountability and own every action.

”I am absolutely thrilled with my experience so far with Brilliant-Online. Chrissy is just wonderful, not pushy at all and she knows her stuff! Veronica’s foresight with Brilliant-Online is exactly that ... brilliant! I know that my marketing for my small business Utopian Living is in safe competent hands ... which means I can get on with what I do best ... creating! Thank you!" Michele 😊

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Growing Brilliantly Together

As they say, no man is an island, and Brilliant-Online keeps growing thanks also to amazing partnerships.

Recently, we partnered with Samso, who took on Brilliant-Online as their distribution channel to deliver ASX announcements through interviews that pique investor interest. Knowing that investors come from all walks of life with varied topical interests, these ASX companies are keen to reach out to new audiences.

We love stories, and hearing the journeys of different businesses across communities is part of how Brilliant-Online grows together with so many others. We feature businesses that contribute to the following regular topics that make a positive difference to those who come in contact with us and them. It is not just simply putting up any old story or business. We want to partner with businesses that reach into the hearts and souls of communities, who are all trying their best to make a positive change for their communities and the world.

  1. Brilliant Businesses

  2. Brilliant Health

  3. Brilliant Communities inspiring hope, love and healing because we treat everyone and everything with respect

  4. Brilliant Entertainment with focus to promote upcoming artistes

  5. Brilliant Travel

  6. Brilliant Investments

  7. Brilliant Properties

  8. Brilliant Personalities

We delight in filling a gap in the global marketplace for a new type of publication. And each month of Brilliant´s growth brings us even more delights. We are driven simply by the joy of what we do.

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Brilliant Values

We are so proud of our Brilliant Values. They are what we believe in and guide how we behave as an organisation. These values inspire us to be Community Sustainable.

Our values are:

  1. AUDACITY, being passionate and bold in setting modern pathways

  2. IMPACT, making a positive difference to those who come in contact with us

  3. ACCOUNTABILITY and own every action

  4. KINDNESS and treat everyone and everything with respect

Fleshing Out the Human in the Digital Age

1. Being Eco-Friendly

Our Brilliant Magazine is online.

We do not print our magazines for distribution. We are paperless and friendly to the earth. Saving paper saves trees. So every Brilliant Magazine you read helps keep Mother Earth safe and growing. In any given year, we estimate our tree-hugging publishing community saves over 3.8M trees! That means lots of fresh oxygen getting pumped into the air for everyone to enjoy.

We love telling stories about businesses with sustainable practices, like Optex who manufactures eyewear with bio acetates right here in Port Macquarie; TG’s Child Care who infuse eco-intelligence into early learning; Utopian Living who makes jewellery from natural materials in Wauchope or ethically-sourced real food on the Great Lakes Food Trail.

2. We are Community Friendly

We practice social sustainability.

That means being inclusive and being able to give our community a voice. Brilliant promotes and inspires positivity. This also means no fake news, which can be spread easily in the infinite vastness of cyberspace. We are guided by a Moral Compass and our core values that are central to how we live as an individual and how we conduct business.

Brilliant shares stories about mental health, something that is very much needed considering the world is going through a pandemic and in Australia we have had natural disasters one after another. We share stories about how people are making a difference, such as Dr. Namira Williams who supports Mothers with Disabilities; Israel Smith, Well-Being and Emotional Resilience Coach, and organisations such as Lifeline Mid Coast or Healing Paws and Love Kuching Project. In our own way, we can each do something to make a change in our own lives and in those of others.

We love growing together as a community, and that means bringing communities together by promoting activities like Hastings District Flying Club’s recent opening of their new hangar including a special interview with the RAAF Roulette Pilots; opening of the new viewing platform overlooking Mrs York's Garden and RIU Round-Up Sydney Conference for investors. There is something for everyone.

3. Build business sustainability

We help grow the local economy wherever we are.

During the COVID-19 pandemic, many people lost their jobs and bravely took the opportunity to create their own jobs. Since April, we contributed $7,000 worth of advertising each month to businesses affected by the floods. Getting businesses to recover became our priority. We are all interdependent on each other. Nobody is immune from surviving challenging times, and we understand the struggles of businesses that were simply trying their best to stay afloat.

We want to do our part to lift businesses up. Sharing their stories and giving these businesses a voice helps to create a sense of community, a sense that everyone matters, and it is a way to encourage everyone to keep going.

Brilliant-Online does Business Walkabouts. We want to hear about their concerns, challenges and business readiness. This is an opportunity for us to get to know the businesses in our communities and to give them a voice. We have all gone through waves of lockdowns and opening up again and we want businesses to know they have our consistent support.

If you have an interesting story to tell, we are interested, and we can do a walkabout for your business and share your story. We can also learn about you with a phone interview. Just contact us.

By doing our business walkabouts, we have brought new artistes in entertainment, art and culture into the limelight such as sessions at the Dark Alley Collectables, Macquarie Dance Academy, and Yamba Art Space Gallery. We understand how hard it is to get started, and how overwhelming and scary that experience can be. If there is something we can do to give people a brilliant start to their business or career, we are there for them. Anyone who has been new at something remembers what a morale boost it is when someone is there to give them a leg up and cheer them on.

We reach out to so many more people with our adept use of technology. We create unique and deeper interactions that are also reaching extensively to clients and communities. Through Brilliant-Online's platform, people get to hear about the amazing things businesses are doing in our communities. It connects people to businesses, and it helps businesses to be seen and heard, and to thrive.

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Proud to Be Brilliant

What goes round comes round, and even as we do our best to support our communities and businesses, we are also getting support from businesses large and small wherever we are. With our diverse content that caters to business professionals of different backgrounds, we are gaining the support of our clients. Businesses have signed up with us for advertorials 6 to 12 months series.

This was especially clear as Brilliant-Online was born right in the midst of the pandemic, in January 2021. Three months later, the floods came. There was barely time or room to breathe and recalibrate from the effects of the pandemic. When we finally managed to have our Brilliant Shower in May 2021 to celebrate Brilliant-Online, our clients turned up to support what we do, and it was a touching moment to meet everyone in the flesh and come together to celebrate everyone´s efforts.

We are proud to be resilient and compassionate.

We were fortunate that our online platform allows our staff to work from anywhere with minimal interruptions and get work done. That helped us to survive the onslaughts of the pandemic and natural disasters.

During turbulent times, navigating one's way can be a challenge. Guided by our values, Brilliant is able to grasp opportunities in the midst of crisis delivering a unique product offering - an omnichannel interactive advertorial platform filling a gap in the global market for such a publication by leveraging technology to humanise connections.

Brilliant-Online has the audacity to set modern pathways. We want to make an impactful positive difference to our clients and be accountable. Above all, we are kind.

Our Brilliant Baby is 6 months old and know we will be celebrating many more birthdays in time to come.

Brilliant-Online is an empowering read for progressive individuals and dynamic businesses pushing for a better world in the digital era through any storm. Will you join us on our brilliant magical journey?

For all Enquiries about Advertising with Us, Please Email:

or call Chrissy on +61 412 137 621

Send your press release to:

29 Jindalee Rd, Port Macquarie, NSW 2444


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The purpose of Brilliant is to push for a better world in the digital era. Brilliant-Online is an empowering read for progressive individuals and dynamic businesses.

- PERSPECTIVES of the world, environment and businesses.

- LUXE, latest trends and products in fashion, motoring, grooming, watches, jewellery, design, technology, food and wine, property, architecture and interiors.

- FACES, aspiring individuals.

For all enquiries about advertising with Brilliant-Online, please contact us here.


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