Exciting Brilliant-Samso Partnership for Effective Engagement

Updated: May 12, 2021

Brilliant-Online is growing its content with a mine of gold insights.



Now, investors wanting to get their hands on informed market insights to help them make well-versed decisions is just a click away. This is where businesses have the space to engage accurately with valuable audiences and customers.


Investing Brilliantly


Plumb the depths of Brilliant Investments to get valuable insights from thought leaders in the field. This is all possible because of our exciting new team up with Samso, renowned among investment communities for its keen market analysis and insights. Together with our array of digital multi-media content, we are looking at deepening people´s reading and information experiences.


We are eager to bring to everyone this blend of Samso’s unique know-how in analysing corporate potential and industry trends with Brilliant’s unrivalled online reach that enables meaningful engagement with its readership.


Samso is headed by industry guru Noel Ong who specialises in online video interviews – Coffee with Samso and Rooster Talk. He invites thought leaders from the industry to share a coffee chat with him in a relaxed, friendly space that fosters deep insights amidst the exchange of conversations. Samso's acclaimed format of engaging with executives of Australian Stock Exchange (ASX) companies and private businesses provides respected insights into ASX companies, related concepts and industry trends.


“This new partnership with Brilliant opens up exciting new aspects for more effective engagement with both our clients and a broader audience of investment communities,” said Noel Ong.
“It gives us a multi-dimensional digital canvas on which to portray an extended scope of our industry insights right across the investment landscape.”

Brilliant Interactive Insights


What you can expect in our Brilliant partnership with Samso CEO Noel Ong is listening to his expertise in our new investment column. Noel is a geologist with nearly 30 years industry experience and a strong background in capital markets, corporate finance and the mineral resource sector. He is deeply passionate about minerals and exploration and genuinely interested and curious in the growth of companies. He is quick to share the insights he has mined from these amazing conversations. His column is layered with illustrative videos, links to appropriate information resources, and related Coffee with Samso and Rooster Talk interviews.


At Brilliant-Online, our interactive multi-media format makes this wealth of information come alive in a vivid, compelling style that creates exciting new dimensions of detail.


Veronica Lind, Business & Marketing Strategist of Vermilion Pinstripes, the Sales & Marketing specialist that devised and created Brilliant, said: “We’re delighted to have Samso’s captivating Investment column as a fascinating and informative regular feature of Brilliant.”




Engaging Deeper and Further, Together


A positive partnership allows both parties to grow and for Samso’s ASX and private business clients, the Brilliant-Online partnership has opened up a way to reach new and wider audiences in a fresh, appealing format to pique and retain investor interest.


A Brilliant-Samso partnership that benefits industry players and investors
A Brilliant-Samso partnership that benefits industry players and investors


Business executives interviewed by Noel in Coffee with Samso or Rooster Talk are appreciative that their stories are now viewable on the Brilliant-Online interactive platform for deeper engagement with their target audiences. Their stories are going to be heard by a much wider community that are either starting to learn about investments or those who are mature investors wanting first hand information straight from the horses’ mouths.


Brilliant-Online is unlike other publications or advertorial platforms. What makes Brilliant-Online stand out are these 5 plus points:


1. Interactive Online Magazine


This is the modern day magic where a newspaper talks to you. Here, investors can listen to the stories of ASX companies directly from the page by watching the video interview of the executives interviewed. This means immediate engagement without even leaving the magazine and getting distracted elsewhere. It is a complete space to be in because there are URLs or QR codes to obtain more information.


2. Banner ads


These are included free of charge on the home page of Brilliant-Online website, for a limited time. This is one of the rarest banner ads you can invest in because you can put videos, gifs, images within the banner ad with specific call to action. Most banner ads only support gifs or still images.


3. Topical blogs


In the Samso-Brilliant arrangement, we have an Investment section led by Noel Ong. Samso's clients can opt for their new announcement to be placed in the investment blogs. With Brilliant-Online's strong background in marketing technologies, advertisers are assured of both the emotional interest as well as strong search capabilities.


4. eDMs or eMails