The Women at Vermilion Pinstripes Making a Difference to Thrive


When you feel stuck


A common story people tell Vermilion Pinstripes is how their businesses feel stuck and they do not know what is not working.


"What we are hearing is - they want a change, and they do not know how to do it. And that is what gets us excited. We love looking at something and taking it apart from different angles and find a way to make small changes to make a business thrive again.", says Veronica Lind, Business & Marketing Strategist.

Changes are a part of life and they are something the women at Vermilion Pinstripes can embrace.


There is something each of us can do in our own way that can create a ripple of change in the fabric of the world. And with International Women's Day approaching on March 8th, it is an important reminder how much we have achieved in changing the lives of women and how much more we still need to do to bring balance and equality to women.


This year's theme for International Women's Day #IWD2021 is Women in Leadership: Achieving an equal future in a COVID-19 world.


The COVID-19 pandemic has sent the world spinning and as everyone is trying their best to keep going forward and recover, we are seeing women and young girls step up to participate and be involved in decision-making. Many women are standing at the front lines of this COVID-19 crisis as healthcare workers, caregivers, community organizers, leaders. Their efforts and contributions have not gone unnoticed.


What is significant during this COVID-19 pandemic is how the majority of the countries that have had more success in dealing with the COVID-19 pandemic are led by women. We are talking about the Heads of Government in New Zealand, Denmark, Ethiopia, Finland, Germany, Iceland and Slovakia. It was just not about containing the spread of the virus. These women leaders stood out in the way they responded to the crisis. They responded efficiently and were decisive, and they had also the touch of empathy that is so needed during tough times. They were able to take in the whole picture and respond not just to the immediate health risks but also consider the broader socio-economic impacts. Leading a country in normal times is a challenge in itself. During a pandemic requires even more grit, steel and a very cool head on steady shoulders. The X-factor that made these women leaders stand out was their compassionate communication of information to the public that was fact-based, clear and transparent.


The uncomfortable reality today is, many Heads of State and Government around the world are still not led by women because of social and systemic barriers to women participating in leadership roles.


COVID-19 has plunged the dire situation of many women around the world deeper into an abyss. Lockdowns and restrictions mean that women are even more trapped in families that experience domestic violence. Many have unpaid care duties handed to them while others have to cope with unemployment while still finding a way to feed their families.


We need to change the perspectives of what women and girls can achieve and this starts at the very root, in our daily lives as we all work towards equal opportunities and empowering women and young girls in our communities.

Seven Wonder Women who Choose to Challenge


We are so proud of the team of amazing women at Vermilion Pinstripes who come from all cultures, backgrounds and each bringing their own unique experiences and skills to the team. They are all working towards the same objective - to help businesses sell without selling, and build happy and confident businesses across the world.


Come meet these women marketing enthusiasts - Veronica Lind, Koh Joh Ju, Charlene Tan, Mehreen Hasan, Sabina Sundaramoorthy, Selena Hata and Kooi Yann Tyng!


They are proud as women to be involved in this Modern Marketing world in the Experience Economy of today. A more gender-balanced world is being built every single day by women and young girls from all over the world. Women can enjoy a sense of purpose, fulfilment and balance in their personal and professional lives to live a full and happy life.


And that is what the women on Vermilion Pinstripes are doing - striving for the opportunity to share their skills with businesses while also dedicating to their personal growth.


Veronica Lind - the Steady Anchor


As the Business and Marketing Strategist of Vermilion Pinstripes, Veronica Lind is our solid anchor who steers the steady ship of Modern Marketing.


Her background as an entrepreneur, technologist and international marketer gives her a 360 degree vision in Modern Marketing. She fully understands the challenges and difficulties of what businesses go through as they start up, find the stamina to keep going and find ways to get past obstacles. For mature businesses, the focus is different, and Veronica guides them to seed new businesses and grow exponentially. She has owned several small businesses and growing them, so she is one to walk the talk and able to offer solutions that get to the root of the issue and which are realistic and effective. Listening to and helping businesses to understand themselves and improve their branding is her skill. Most importantly, whether a business is a young seedling or a mature one with many years under its belt, she knows how to listen and engage with business owners to get them to be enthusiastic about their business potential. Her gift is inspiring business owners to get excited about taking on new skills or pushing what they currently have to new heights.


She is highly comfortable in the areas of technology, business development, sales and marketing. Veronica thrives on challenges - that is her adrenalin to keep pushing forward. She built a significant part of her career in IBM at Asia Pacific and Global levels. Veronica was also the first woman in Asia to be certified for structured cabling design, leading the successful design and installation of many large scale network cabling projects and building data centres across industries.