Updated: Aug 9
✦ Our Brilliant-Online team brings together experts from a variety of backgrounds, and it's this wealth of diversity and experience that makes for brilliant stories.
We turn the spotlight and shine on our very own Brilliant-Online team to find out what makes them shine and how they are contributing to making Brilliant businesses glow.
Ben Tirebuck - Editor
The secret to my success is purely based on my love of language and storytelling.
From a very early age I fell in love with words and stories and was always reading and writing. There is something so uniquely powerful about storytelling. Indeed, when you come to think about it, stories very much form the backbone of our existence and how we have evolved as a species and society. From the dawn of time stories have been created and passed down through the generations. Many fictional, many not, they have helped create and shape the world as we know it today, forming folklore, laws, religion, customs – the list literally goes on and on. Art, literature, history, music, movies, they all use language to tell stories in their own inimitable way. I have merely jumped on this bandwagon and used a natural inclination and ability towards language to create and relay stories throughout my career. Not much tops consuming or creating a good story in my opinion, and I take particular delight in being able to tell someone’s story, to bring their life journey or experience to a broader audience. Many people have wonderful stories to share but just don’t have the means or confidence to articulate them well enough to do justice and that is where I believe I can step in and help clients.
Storytelling is the basis of any successful sales or marketing campaign so being able to help someone share their story in a unique way can significantly help an individual or a business.
Receiving positive feedback from these subjects always generates a warm glow of pride and raises a smile.
Being compassionate with the person or subject is key. Engaging and understanding the real hook of the tale always forms the basis and allows me to develop things. Also, thinking a little left of centre and attempting to adopt a slightly unorthodox approach is something I have always tried to embrace, be it the subject I am focused on or the manner in which I attempt to relay it. I wouldn’t say I am necessarily rebellious but adopting the moniker of the shepherd as opposed to the sheep is something I have always done and which I believe has placed me in good stead professionally. Think outside the box and use the power of language to create unique, engaging and impactful stories. It’s something I very much hope to be able to continue doing for many years to come.
Veronica Lind - CEO
For advertisers, Brilliant-Online is really the first and only one of its kind on the market currently, as an interactive, multi-media advertorial platform that puts a whole new spin on the traditional magazine / newspaper, and even going beyond what other digital formats are offering. When readers browse through Brilliant-Online, it somehow seems vaguely familiar, as if you've seen it before. You would if you know about Harry Potter's magical world.
The Daily Prophet is pure fiction and perhaps no one would have thought further to take it out of the fictional world to make it real. I'm of the mindset of always wondering, "What if?", "How about?", "Why not?" and "How can we make this happen?"
I see myself as a Technology Magician. No rabbits in my hat but I make magic real. If I can envision it, I can make it come true.
With built-in digital portals that allow the interweaving of layers of interaction to create a captivating new multi-dimensional communications medium, and embedding Brilliant pages with an array of QR codes, links to websites and videos, pop-up files, animations, audio files and podcasts, Brilliant-Online has made the Daily Prophet possible.
What I'm really proud of though, is that Brilliant-Online was born in the midst of the 2020 COVID-19 pandemic and it is testament to its ability to bring worthy businesses' stories far and wide in spite of challenging times.
The world of technology and modern marketing strategies, sales and business development is my natural environment and it is where I can truly let my brain stretch its legs. As a multipotentialite, I never really stop and my brain needs constant challenges to keep it happy and robus