Updated: Mar 9
✦ Brilliant-online was born just over 14 months ago through the friendship between Veronica Lind and Chrissy Jones.
The two women saw a need locally, nationally and internationally for an online, interactive multimedia magazine. They put their heads together and step by step Brilliant-online was created and has continued to grow and evolve from day one.
MEET VERONICA LIND - VERMILION PINSTRIPES AND BRILLIANT-ONLINE
Her ex-boss said she invented customer relationship marketing. Now that is like a one-to-one relationship. In her current role, she has expanded that notion and scaled it so that all Veronica’s customers feel like they are having a one-to-one relationship because their entire online and offline experiences are personalised.
She created a Modern Marketing Framework to support that kind of marketing which was trademarked in 2018. It’s a unique way of building your brand and sales, of course.
“I am good with leveraging technology so with my second company, Brilliant-Online, I bring interactive experiences into reading a magazine," Veronica said. I wanted it to be magical like Harry Potter’s "Daily Prophet" newspaper.
To an advertiser, customers can click on their interactive articles and advertisements and go straight to find out more about their products and services. Just one step. We made sure there is strong SEO so that the subject can be found quickly on searches.
The way we write your stories will make you famous. The way we promote your story will let you be seen and heard.
I received an email from Alex who is with a communications company. He noticed that clients' videos averaged 50 to 200 views. Those who advertised with Brilliant-Online, the views averaged 10,000 to 30,000 views! Now, that’s our technology working hard for our advertisers."
VERMILION PINSTRIPES & BRILLIANT-ONLINE HELP THE COMMUNITY
Both Veronica's businesses support the community in many ways. Some community groups to benefit from her expertise are the Micro Business Forum, Hastings District Flying Club, Wauchope Creative Hub and the Wauchope Lasiandra Festival.
She told us, “We tell stories about people and businesses in their local community and promote them widely. I build websites and most recently had the pleasure of working with the Wauchope Lasiandra Festival to create an all new website to help celebrate and promote their 38th Festival which is being held now, across the month of March."
Veronica’s business vision for the next 12 months…
Always improve on building magical experiences for our clients and their clients.
We asked Veronica a couple of questions… Apart from work, what are your interests, hobbies?
I cook a lot. Hardly look at recipes. To create a great meal, I just know what’s the missing ingredient needed to make adjustments!
How do you balance your work and family life?
Sometimes, that is a challenge. That’s why it is good to work from home so I am always around to take little breaks to do a few things together.
MEET CHRISSY JONES, BRILLIANT-ONLINE
An experienced sales consultant and journalist, she has worked in print news media for over 18 years. Chrissy loves the written word, having studied News Media Journalism. She was delighted when the long time friendship with Veronica from Vermilion Pinstripes led to the birth of Brilliant-online mid COVID-19, just over 14 months ago.