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Lusty About Sustainability

Updated: Jan 18, 2022

✦ Planet Earth is hurting.

We only need to look at the spate of unpredictable but wildly disruptive weather patterns of late to witness that as a fact. Widespread flooding and devastating annual bushfires have, unfortunately, become frequent in Australia, the USA, China, much of SouthEast Asia and parts of Europe.

Summers are getting hotter and longer, with droughts subsequently increasing in parts of the world that have historically always struggled. Major hurricanes and typhoons have become more frequent and violent, most recently witnessed with Hurricane Ida that devastated large parts of the southern and eastern US. The ice caps are melting at an alarming rate which poses a huge threat to humankind due to increasing sea levels.

The world’s eco-system is in turmoil and many believe this is the effect of climate change.

We are also fully aware that the Earth’s natural resources are not infinite. Yet we continue to dig deep into her core, mining for precious metals, minerals and gases and razing absurd areas of the rainforest to the ground. That is why the mining industries are aligning themselves with ESG: Environment, Social, Governance. Investors in these mining companies are increasingly applying non-financial factors as part of their analysis process to identify material risks and growth opportunities. ​

  • Environment: Discussions on the efforts of organisations to conserve the natural world.

  • Social: The considerations of people and relationships.

  • Governance: Company ethics and corporate responsibilities.

It’s now or never

A recent report by the Intergovernmental Panel on Climate Change (IPCC) effectively announced “a code red” warning. It is now or never, the report intimated, in regards to taking decisive and immediate action on climate change and the planet’s future. It stated that humans have pumped around 2,400 billion tonnes of carbon dioxide into the atmosphere since 1850, creating concentrations of the gas that have not been seen on Earth in the last 2 million years.

It doesn’t take a genius to figure out we as a species and our planet are in a serious bind and something needs to be done. There are countless think-tanks and meetings at government level that attempt to identify a solution and a roadmap for recovery but much is just talk and no action.

So what can we on an individual, family or business owner basis do to contribute positively to helping Earth at least try and heal?

One word provides much, if not all, of the answer: Sustainability.

It is a buzzword word that, understandably, has become much more common in recent years. Even large investment banks and financial institutions have been heavily focused on green and sustainable investment platforms for years now. And you know if the guys on Wall Street are backing it then it has to be big!

Gen Z in the driver’s seat

There, of course, no positives to take from the COVID-19 pandemic although, as Forbes magazine so adroitly observed, “For more than a year you could sense the collective sigh of the universe as factories shut down, the skies turned blue over Beijing for the first time in decades, and once-clogged highways were emptied as we adapted to working and learning from our homes. We’ve [since] learned to do less, spend less, and waste less and no cohort has been as profoundly influenced as Gen Z. The pandemic didn’t start the sustainability revolution, but it has put it into hyperdrive, and Gen Z is in the driver’s seat.”

For Generation Z (those born since 1997) and millennials sustainability is a huge deal, something that is important enough to define their lifestyle and them as a person. A recent UK survey revealed that 90% of Gen Z consumers have made changes to be more sustainable in their daily lives and they would be willing to spend 10% more to acquire sustainable products. They are also likely to make purchasing decisions based on values and principles that are personal, social, and environmental.

This might signal bad news for the deluge of cheap goods that have flooded global markets from environmentally unfriendly factories across China, or inhumane sweat-shops in the likes of Bangladesh but it is good news for the planet.

Ethical choices

Gen Z’s advocacy of a more sustainable world is also reflected in business with countless examples of new enterprises driven by ethical choices. This is something that Brilliant-Online strongly supports and is always happy to promote, particularly on a local scale.

That is why Brilliant-Online does not print our magazines for distribution. We are paperless and friendly to the earth. Saving paper saves trees. So every Brilliant Magazine you read helps keep Mother Earth safe and growing. In any given year, we estimate our tree-hugging publishing community saves over 3.8M trees! That means lots of fresh oxygen getting pumped into the air for everyone to enjoy.

Recent articles have seen us learn more about some wonderful local businesses who are driven by sustainability; Leanne Butler and Cardia Forsyth of Grow Sustainable Living at Toms Creek, passionate about sustainable living and eating via practices such as beekeeping, permaculture, and creating plant-based food at their workshops and making organic food available to the masses.

My Blue Tea specialises in plant-based superfoods with an onus on empowering women via their Farm to Consumer and Soil to Plate initiatives while working closely with farmers with a view to long-term environmental, business and community sustainability.

We met Craig Gove and Jacob Young at Dinki Co who provide the delightfully named Koala Farts disinfectant eucalyptus spray! As their website states, their business is socially and ethically conscious of its impact on the world and contributes positively to society, driving change for the better. Nothing is tested on animals, everything is recyclable, 100% Aussie made and owned - plus 10% of annual profits go towards local Australian wildlife charities.

We also met with the team from Tiny Away who have taken on a niche eco-tourism concept across Australia which promotes a cost-effective and sustainable style of living.

Lusty Solutions

Today we learn more about another local company passionate about flying the sustainable flag: Lusty Solutions.

Felicity Ford and Claudine Fessey, Lusty Solutions
Felicity Ford and Claudine Fessey, Lusty Solutions. Photo supplied.

Led by Felicity Ford and Claudine Fessey, Lusty Solutions specialise in reusable coffee cups and filter water bottles. Their Uppercup and 321 Water products are Australian made, B-Corp certified. The business aims to be as sustainable and ethical as possible and, as such, choose to operate and manufacture all within a 25km radius in Melbourne. Manufacturing locally also means they can directly support & employ women from a refugee background.

“We aim to change the way business works by cultivating both sustainable and ethical products.”

They believe in beautiful and practical design and corporate transparency, which translates into every aspect of their business. The products are made locally, actively minimising the negative impacts of their operations and manufacturing.

Did you know an ordinary disposable coffee cup takes 30 years to decompose?

Uppercup was designed by baristas for people who love coffee with the conical bottom ensuring you can have a perfectly poured coffee every time. Uppercup also has a clever double-wall design to keep your coffee or tea hot and your fingers cool!

The company also provides a customised Swap Cup and Container program which allows organisations to meet CSR requirements. The system helps to remove all non-reusables from the workplace and implement a full suite of reusable and sustainable Uppercups.

Keep Hydrated!

321 Water is a beautifully designed water bottle with a unique patented filter tree plunger mechanism. The 321 Water Bottle is the only one of its kind and filters via a French press action. The filter is made of activated carbon, a natural, highly porous filtering material that is made from organic materials such as coconut shells to high temperatures and steam. Another advantage is the 321 Water filter absorbs unappealing impurities found in urban tap water.

Zero waste

Both Uppercup and 321 Water are made from a BPA and BPS Free material called Tritan. “We choose to Manufacture with Tritan as it means we can produce locally in Australia, which we cannot do with materials such as glass, etc,” commented Felicity. “Tritan, while it has a glass-like appeal, is super durable, so won't smash if dropped and doesn't retain odours or smells, giving a great experience.”

Their products adapt to your needs, and they can change as your life does and are designed with minimum components that can be replaced or recycled easily. This allows you to replace parts rather than entire products.

As a certified B-Corporation, they are committed to being a Zero Waste business. They can recycle your old Uppercups at the end of life, thereby closing the loop and enabling the preservation of our environment and reducing the pressure on recycling.

“We aim for all of our products to be circular by design,” their website states. “To help you reduce your impact on the environment, we ensure that your products don’t go to landfill at the end of life. We will take back your product at the end of their life and turn them into a new product.”

“By choosing our product, you are making a substantial contribution to eradicating single-use products while supporting Australian small businesses and jobs,” said Claudine. “We know the people and families who are involved in making your reusable cups and water bottles which makes it extra special.”

Let's get Lusty about Sustainability

Let's do our bit for Mother Earth!


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