Liz Jarvis on Better Business Decisions

Updated: Jun 17

Digging into Data to Liven Up Businesses

Bringing personality and liveliness into the business equation can be a big ask in today’s modern business environment, where software increasingly rules the roost.

Bland-looking spreadsheets, P&L columns, balance sheets and forecasts are generally avoided by business owners. Some are quite happy to depend on their accountants to take care of all the arcane technicalities of numbers and figures.

But with accountants themselves becoming more and more in thrall to the ease of software-based accounting systems, there’s a perfect storm brewing for those companies who prefer to hand over the running of their businesses to computers.

Because computers are always right – aren’t they?

What Could Possibly Go Wrong?

In this age of sophisticated accounting software and internet-based business solutions, the chore of business bean-counting has never been easier or more straightforward.

But what if all this automated ease that can churn out detailed spreadsheets at the touch of a button masks issues that have potential to derail a business?

Do all these convenient software-based accounting processes encourage business owners to turn a blind eye to the realities of their day-to-day operations?

Are the machines taking over and turning businesses into facsimiles of themselves – soulless, data-driven companies lacking the character to interact effectively with their customers and communities?

Liz Jarvis of Better Business Decisions believes there’s more to it than that, and devotes herself to empowering business owners in the art of harnessing the strength of all this business technology for detailed insight and understanding of their companies’ financials.

Bridging the Gap

This one-woman crusade against the disconnects between business owners and their accountants takes a personal, hands-on approach to help them bridge this gap and build profitability.

“Unfortunately, the rise of accounting technology and its speed of change has led to some business owners and accountants relying on software to run their businesses and depending on it to get it right,” she says.

“It’s an inviting path to take, but it can be a perilous one for the unwary. Software accounting systems are invaluable for efficiency, but without human engagement, they take a bland view of a business.

“I work with my clients to bring them back to the numbers and fully engage with their financial statements – it’s amazing how their perceptions of the business can change just by walking them through their financials as the ‘Story of their business.’

“And I always encourage them to adjust account names to be more meaningful to their unique operation.”

What Liz does is become a bridge between the business owner and the business accountant, repairing the damaging disconnect and advising on rebuilding the infrastructure of the business to get it purring with more efficiency – and inevitably, increased profitability.

For there’s much more to running a business than relying on AI and algorithms to do it for you.

There’s no doubt that the advent of this sophisticated business accounting technology has done wonders to streamline and improve business functions, but with all this improvement has come a dangerous acceptance and over-reliance.

Liz believes this has led to some business owners and accountants becoming further and further apart – with the computers filling the gap and growing in dominance.

The Rise and Rise of the Machines

It all sounds a bit reminiscent of Rudyard Kipling’s ominous poem The Secret of the Machines.

Kipling was writing at the beginning of the 20th century, about the machines and technology of a different age – noisy, oily machines that replaced manual labour.