Let’s talk about ideas for businesses in the Never Normal world

Updated: Jan 18

✦ Knowledge Sharing Series


Community engagement is in the Vermilion Pinstripes DNA.


Joh Ju, Communications Strategist with Vermilion Pinstripes, featured on Brilliant-Online
Koh Joh Ju
Vermilion Pinstripes believe that in good times or not-so-good times, our community needs to come together to connect, inspire and empower each other for the road ahead, says Koh Joh Ju, Communications Strategist with Vermilion Pinstripes.


Vermilion Pinstripes is an international modern marketing and communications agency with sales offices in Australia and Singapore.


They have been doing exactly that since they launched their Knowledge Sharing series in early 2020, striving to help businesses and the community manage significant events that have had a serious bearing on our lives, such as the raging bushfires and the fallout from the COVID-19 pandemic.


The latter in particular has brought about a drastic change in various aspects of human behaviour, much of which bears a huge influence on the way businesses communicate and interact. We have very much entered uncharted waters and the need for guidance, support and solidarity is, arguably, greater than ever.


In response, Vermilion Pinstripes created a range of free resources such as e-books, webinars and “Happy Hour” discussions to share knowledge and offer opportunities for businesses to learn from each other.




As we near the end of 2021 we are under no illusions that we now operate in a “Never Normal” world.


This is why we decided to launch a “Let’s Talk” knowledge sharing sessions, a series that talks about the various ways in which businesses can grow in the Never Normal world.


Adam Hyslop (former Chief Innovation Officer serving as moderator in this Let's Talk session), featured on Brilliant-Online
Adam Hyslop
"Our goal is to shed light on the ways that changes and new developments have impacted businesses around the world, and how each managed to adjust and adapt their business strategies to counter them," says Adam Hyslop (former Chief Innovation Officer serving as moderator in this Let's Talk session)


In their very first session of Let’s Talk in September, participants from Asia Pacific and Europe discussed a variety of industries, bringing multiple ideas to the table on how they changed their approach towards business. Ideas such as diversification, collaboration, engagement, digitalisation, the creating of experiences and choosing conveniences were all discussed in detail.



Brilliant-Online participated in the discussion and heard how similar the local phenomena was across different markets. For instance, people seeking new thrills in old places like caravan living in London parks and glamping on the hard floors of the Singapore Changi airport.


Vermilion Pinstripes created an e-book that captures the key points raised in that session. Please download and share it with your co-collaborators, colleagues and friends. Better yet, please apply the ideas and concepts to your business.




Remember, do or do not. There is no try. Meanwhile, stay safe!


✦ What participants say


On diversifying


For organisations within the media industry, particularly radio, the issue was two-fold; not only did they have to devise ways to keep their listeners engaged during a time when many people were exploring various alternative media options for entertainment at home, but they also had to determine how to keep businesses interested in placing ads on their platform.


Nik James (Sales Manager and Announcer, Super Radio), featured on Brilliant-Online
Nik James
“There was a significant increase in listeners during the height of the pandemic and people were finding new ways to tune in on-line. It was important to remind advertisers to maintain a presence, even if it meant reducing the money they were spending on campaigns. So when people were ready to buy products their business would be top of mind.” - Nik James (Sales Manager and Announcer, Super