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Making sense of the push and pull effects of Modern Marketing

Updated: Feb 8, 2022

In these confusing times, it’s difficult for businesses to decipher the benefits of all the modern marketing and technology tools on offer, to decide on the right fit for them.

Thankfully, the multi-talented, brilliant team at Vermilion Pinstripes is on hand to make sense of it all and tailor individual strategies for businesses to achieve more efficiency and success.

Vermilion Pinstripes is an international full-service modern sales and marketing communications agency driven by a singular mission:

To help businesses thrive with confidence.

To achieve this purpose of creating happy businesses, it draws on a wealth of experience, expertise, and a well-honed armoury of modern marketing techniques.

Proven technology know-how combined with its flagship propriety Modern Marketing Framework™ resource is helping businesses across Australia, Asia Pacific – and now North America – re-set their brand presences, build confidence and increase profitability.

Empowering Customer Engagement to Make Buying Easier

In particular, Vermilion Pinstripes’ Modern Marketing Framework™ empowers business owners to grow their brands and deliver definite business outcomes.

It’s a modular resource designed to help start-ups, traditional and modern businesses build confidence through simple and effective integration of sales, marketing and communications.

By leveraging technology that makes marketing humanly engaged it enables customers to experience consistent engagements built on trust, personalisation and efficiency that continue to grow and develop with their needs.

The framework helps businesses through targeting, enablement and demand-generation processes – guided by core brand messages – forming a holistic approach to customer engagement in both online and offline experiences and interactions.

That means instead of just pushing products and services to customers' faces (like in traditional advertising), you actually pull them into your business. It's a new kind of lead generation that works if you have an omnichannel strategy driven by your brand purpose.

"Algorithms can be powerful. Codes and cookies track behaviours of customers, so businesses can personalise the entire customer engagements along different stages of customer's buying cycle and through to after-sales services. The trick is making buying easy for your customers. When you advertise online, these codes help spot similar customers who want to buy from you and pull them in.", says Veronica Lind, Business and Marketing Strategist with Vermilion Pinstripes.

Global Presence

This approach enables Vermilion Pinstripes’ team of marketing and communications consultants to help local companies in Australia, Singapore, Taiwan, South Korea and Japan achieve their business goals.

And now, with its recently-launched office close to Toronto, businesses in North America can benefit from Vermilion Pinstripes’ professional expertise. New office premises in Port Macquarie, New South Wales also provides enhanced facilities to serve Australian customers.

Building Your Business Confidence

Do you want to have a happy business? An engaging website with content that clearly tells your brand messages, with a Call to Action that engages your most attractive customers? A personalised SEO to get you quickly and easily found on the World Wide Web?

Vermilion Pinstripes can do all this, and more!

They’ll register your domain and email address; set up Google Analytics and Google My Business; optimise your business Facebook page and other online channels; and design your website launch plan.

Then they’ll brainstorm to map out how you can bring your products and services to the right markets – and be more profitable.

They can tell your brand story in words, providing brand messaging, content writing and/or editing.

They can work with you to get you noticed, be it a press release, an ad on your online channels – or show you everything you need to know about blogging, a great way to get you found and showcase your expertise, products and services.

They can tell your story visually, in images aligned to your brand that combine creativity and psychology to attract the right customers and encourage an action – logos, design work, photography and videos.

Making Big Waves with Technology

Technology now has a huge impact on business and shapes the way businesses buy, sell, hire and manage.

This is not new news. Some businesses who didn’t embrace technology now find themselves displaced by new entrants – not just by those in their locality, but also in other countries.

Because on the internet anyone can do business with practically anyone around the world.

Vermilion Pinstripes has enthusiastically embraced all aspects of technology and uses its expertise to apply various technologies to automate and improve business systems, including:

  • Online booking systems for gyms, clinics, travel and leisure companies

  • Setting-up online ordering via the web, Facebook and apps for retailers, restaurants and cafes

  • CRM and digital marketing for businesses via Hubspot, Mailchimp, Wix, and social media

  • Something else is brewing - AR (augmented reality)

Vermilion Pinstripes can show you how modern marketing can work for your business - book here for a free 30-minute consultation with a consultant.

Contact Vermilion Pinstripes

Australia: 29 Jindalee Rd, Port Macquarie, NSW 2444

Singapore: 253 Sunrise Av, Unit 02-05, Singapore 806746

North America: 5855 Cornell Crescent, Mississauga, ON, L5M 5R6, Canada

t: +6140 777 9828


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