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Celebrating Micro, Small and Medium-Sized Enterprises

Updated: Sep 6, 2022

✦ For big impact, support your local small business

The United Nations General Assembly designated June 27th as 'Micro-, Small, and Medium-sized Enterprises Day'. Small but mighty is how MSMEs are, and their contributions to the economy is more than meets the eye.

Yes, we can easily roll off names of huge enterprises and giant corporations and yet we pass by so many small businesses in our daily lives and may not even remember the name of the shop or even know much about their story.

These quiet businesses are the ones sustaining the economy.

The United Nations General Assembly is raising awareness of the amazing contributions of MSMEs to the achievements of the United Nations Sustainable Development Goals (SDGs).

The numbers speak for themselves: MSMEs account for 90% of businesses, 60-70% of employment and 50% of GDP worldwide.

MSMEs are essentially the backbone of societies in how they contribute to the local and national economies. They are especially vital for sustaining the livelihoods of the working poor, women, youth and other groups in vulnerable situations. They are essential to helping economies bounce back from the impacts of the COVID-19 pandemic, and the challenging situations the world is facing, from climate issues to conflicts.

MSMEs are in need of support because they are the hardest hit whenever difficult situations arise nationally and globally. Small but mighty is how MSMEs are, and they have learnt to become more adaptable, agile and resilient to future situations. If huge corporations are reeling from the effects of the supply chain crisis, one can only imagine how MSMEs are coping. There are constant changes businesses have to deal with, and while all around COVID-19 may seem to be trailing off, the consequences have just begun. And have we mentioned rising inflation?

MSMEs need our help and support, and they face challenges in their business environment in terms of having access to finance, or to technology.

Brilliant-Online supports small businesses like yours

Amazing facts about MSMEs

These facts may help you take a different view towards MSMEs:

  • Small businesses employ over 5 million people, which is 42% of Australia´s private sector workforce.

  • Construction is our largest small business sector, employing 793,000 people.

  • Small businesses employ 63% or almost 288,000 of Australia's apprentices and trainees.

  • Small businesses employ 42% of Australia´s private sector workforce.

  • Top five industries with the highest percentage of people employed by small businesses.

  • Small businesses contribute $483 billion to the economy, that's roughly 33%!

  • Small businesses account for 97% of all Australian businesses.

Perhaps after looking at these astounding statistics it'll give you the urge to run out and hug the owners and workers of the small businesses down your street! They are not given special awards or recognition, but it takes very little to make someone's day simply by telling them you appreciate what they do, or just a simple thank you for being there.

That is why Brilliant-Online loves supporting small businesses. We are so proud of what they do, and we are proud of what we do with small businesses! We think they are absolutely Brilliant and their stories drive us to want to deliver a brilliant story that helps people get to really know them.

Helping Brilliant small businesses shine

Here are just a few of the small businesses whose stories we have heard, and whose journey we are supporting. You´ll find them familiar, so why not drop in the next time you pass by to say a friendly hi?

John Clarke makes the world of numbers look perfectly logical and not something to crack our brains over.

Whether it is investment property tax, helping us understand the mysterious world of cryptocurrency, or even how to tackle tax with a smile (yes it's possible!), we have learnt so much from John.

John understands what small businesses go through in terms of their financial challenges and concerns, and his monthly contribution has been invaluable in helping small businesses better understand what they need to do.

So if you feel like you are trying to doggy paddle in the sea of numbers, speak to John Clarke. He´ll help you navigate your financial waters on to safe shores.

Greenbourne Nursery in Wauchope

Daniel 'Chook' Fowler has been our regular contributor on gardening tips. Greenbourne Nursery in Wauchope has a large variety of garden supplies, landscape features, seedlings, plants, flowers, shrubs, trees and related accessories on the Mid North Coast. Go to Greenbourne if you are looking for pots, plants, flowers, trees, water features and other garden accessories for outdoor spaces.

Something we love about our work at Brilliant-Online is the inspiring and amazing people we get to meet through getting to know their businesses and writing their stories. Dr. Namira Williams of disAbility Maternity Care is one such person. She is changing the conversation and perception of parents with disabilities.

From Dr. Namira, we got to know the team at disAbility Maternity Care and we really take our hats off to every single member there who is making a difference for mothers with disabilities. It is indeed a Dream Team and we want to keep sharing brilliant, inspiring stories that push for a better world.

These are just some of our Brilliant small businesses we are supporting at Brilliant-Online, and whose stories we look forward to every month. Brilliant-Online is an empowering read and we want to be here to support and give small businesses a leg up, especially as it is clear we have experienced, and continue to live through challenging times all around the world. As a Brilliant community, this is how we keep each other going, and it's uplifting for us to get to know so many new small businesses every month!

Liz Jarvis is a Business Advisor with a megawatt smile who is a helpful sounding board for business owners who feel overwhelmed.

We got so much out of sharing her stories that really get to the heart of the business owner as a human, and not just a legal entity with a set of numbers to juggle. Read what Liz has to say for Business Mums and it's clear she is truly listening to the challenges her clients face on a daily basis with setting up and running a business.

She has also shared with us common dilemmas which business owners face but may not know how to articulate, such as why sometimes business owners feel like their business seems to be doing well but the numbers do not always reflect that. Read what she has to say about this common phenomenon here.

The Friendly Micro Business Forum

So where does a small business owner go if they need help or support? Are they entirely on their own?

Micro Business Forum is a professional business network providing education, networking and support to both start-ups and established small-business owners in Port Macquarie-Hastings. Mention MBF and most people would recognise them and tell you what a friendly network it is!

The MBF is a place where business owners can find people who understand the challenges of their business journeys. There are events, forums and get-togethers for micro business owners in the community to have a place where they can come together to share their stories and insights, their skills and experiences, and to simply be a source of encouragement and support.

So if you are a small business owner in the community, remember you don't have to navigate through your journey alone. Join some events at MBF and you may find yourself returning for another! There is such a variety of businesses, industries, skills and personalities at the MBF, that every networking event is rich and engaging, you simply don't know who you may meet and help you along in your business journey! Check out the list of members profiles here.

Why advertise with Brilliant?

So that people will know what you do best. What you do so brilliantly.

And because our brilliant interactive advertising platform means the engagement you have with your audience is not only extensive, it is also deep. It helps audiences make a direct, immediate connection with you, your products and/or services. Your business and your stories are shared everywhere - on our online magazine, web banners, on social media channels, emails and blogs.

We share real, human stories from the very heart of each community that are valuable and accurate. It is what people want to hear and feel connected to.

Our Brilliant brand story selling is how businesses can create positive brand perception and be able to sell without selling.

One vital component of knowing how your business is developing is having the numbers to show for it. When businesses advertise on Brilliant-Online, they can see and understand how their ads are performing. So effort is never wasted, and it´s always clear what they are getting from their ads.

Read here to understand better how our multichannel and omnichannel advertising work. We love sharing brilliant stories. How would it feel to have your brilliant story right here in this brilliant space?

For us, every day is MSMEs Day. We celebrate every small business whose stories have inspired us to share here. When one business grows, the whole community benefits. Call it the Butterfly Effect or the Hummingbird Effect, we believe one small ripple can create a positive impact on the community. Having been through so many adversities together over the past few years, it is clear that supporting small businesses is how we make our community and bigger world around us a brilliant place.

How will you celebrate the MSMEs in your community today?


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✦ Brilliant-Online is the only publication that offers a single interactive multichannel advertising package.

✦ The purpose of Brilliant-Online is to push for a better world in the digital era.

✦ Brilliant-Online is an empowering read for progressive individuals and dynamic businesses.

✦ For all enquiries about advertising with Brilliant-Online, please contact us here.


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