With parts of the world slowly starting to open up again after a grueling period of dealing with endless lockdowns, people are feeling the travel bug bite and looking to make plans for travelling and exploring.
People tend to associate holidays and travelling with flying abroad to another country. There is just as much to explore and benefit from within one's own land, and the irony is, living in a particular country does not always mean one knows this country well.
Making it Easy to Go Regional, so Book it, and Do it
BookitDoit is an online booking service created especially for travellers and tourism operators. This grassroots booking platform was launched in Spring 2020 for local tours, attractions, activities and itineraries. It is like a one-stop shopping experience for travellers and an affordable point of contact for tourism operators to reach their target audience. More importantly, it is highly supportive of local tourism and it encourages Australians to get curious about holidaying in their own backyard. It is practically synonymous with the concept of regional travel. It is a user-friendly platform that showcases all regional areas of Australia, helping visitors discover hidden delights, unusual places to stay, amazing experiences to try which are unique to Australia, and making all its offers easily visible and accessible to visitors.
The man behind this idea is Mark Ennor, the founder of BookitDoit.
The first idea for BookitDoit came to Mark in 2019. Mark has over 20 years of experience in Regional Tourism on the Mid North Coast of NSW, and he has also been an adventure tour owner/operator. He spent 13 years working as a marketing initiative founder (52+ Things to do in Greater Port Macquarie) and is an award-winning tour operator who is a passionate advocate of Regional Australia from the coast to the outback.
Given the scope and depth of his career, Mark has been given a direct insight into the real situation of regional tourism in Australia. The tourism industry has seen some fast-paced change through the years and he could see how good or bad advertising affected the visibility of operators. He also noticed how trends have been changing and how that has affected the way visitors booked their travel experiences. All this got him curious and thinking about how regional tourism could be better marketed and supported.
Mark has had firsthand insights into what visitors want and need. He has gleaned much from his conversations with tourists over the last 20 years. Casual conversations around a campfire or on the back of a horse have given him his first seeds for BookitDoit, and how to bring this concept to life.