So You've Got The Team - Where's The Coach?

Updated: Jul 6

✦ You’ve done all the things: built the team, established the systems and developed your offering. But do you still feel like you’re spinning your wheels? Maybe what you’re missing is a business coach.


Taking the step towards bringing in an advisor for your business is a tough one with lots of conflicting emotions:

  • Am I even ready for a business advisor? Maybe I should wait?

  • How do I know if they’re any good?

  • Can’t someone just do it for me?

  • What the heck have I gotten myself into!?*

*Ok, that last one just sounds like you need a nap and a hug. Maybe a holiday. Here’s something to cheer you up - meanwhile, we’ll focus on the first three!


But you can’t shake the niggling feeling that, unless you do something radically different, you’ll keep spinning your wheels until - well, they spin off?


I like to take real world perspectives when it comes to breaking down big concepts (a nifty trick from my accounting days). When it comes to business advice - and whether it’s right for us - there’s a lot we can take away from the similarities between us as business owners and elite athletes.



They never outgrow their need for a coach.


Ever noticed that even the best in their field never get SO GOOD that their coach becomes redundant? It's because they know that they can't do it all - be in the moment, in their zone of genius, as well as be across all the strategies and hurdles coming up. And it starts from way back in the beginning:

  • It's starting with a passion, then turning it into a vision.

  • It's working towards the grand final, one game at a time.

  • It's the combined effectiveness of big picture strategy and micro-tactics.

  • It's constant self-discipline & self-improvement.

  • It’s the cheering from the sideline (or the ‘GET YOUR @SS BACK UP!’, depending on what you need at the time).

A business advisor can keep the bird's eye view on the long term objectives, the strategy and how it all ties to the here and now. They can support you in perfecting your technique, honing your skills and making the tough decisions needed to get ahead.



The Goldilocks Principle: you are just the right size, right now.


We often talk ourselves out of investing in business supports like coaching because we tell ourselves we’re not there ‘yet’. We’re not making enough right now, our team’s not quite big enough, we’re only just starting out.


Many of us think we need to be turning over (insert amount of money you're not making yet here) before we can justify a business advisor. But let's examine that thinking for a second:

  • Do you need to be able to read and write in order to enrol in preschool?

  • Do you need to pass the HSC in order to get into high school?

  • Do you need a degree in order to start university?

Of course not! These are the ways in which we acquire the knowledge needed to achieve these outcomes.


In the same way, working with a business mentor is EXACTLY how you will grow and scale a perpetually profitable business.


If this sounds like you, my question to you is this: if not now, when?


If you want someone to tell you exactly what to do, you're not ready for business advice.