Avery Dennison to preview new PVC-free premium digitally printable film

✦ Hot off its successful launch in Europe, the new PVC-free premium digitally printable film, SP 1504 Easy Apply™, will be showcased at the upcoming PacPrint event for Australia’s top graphics solutions professionals.

Just launched in Europe, Sustainable Print wrapping film by Avery Dennison is a new platform comprising premium PVC-free, highly conformable, and printable wrapping film that offers outstanding performance and environmental benefits.

For Australia, the company is offering the graphics solutions industry a sneak preview of its new SP 1504 Easy Apply™ range of PVC-free premium digitally printable film at an upcoming event, PacPrint, in Melbourne.

“We are excited to preview the SP 1504 Easy Apply premium film which garnered very positive customer reception at its European launch,” said Matthew Francis, Product Manager for Graphics Solutions, Australia and New Zealand, Avery Dennison.

“This is a great opportunity for us to engage with business visitors about our new Sustainable Print solution. Due to disruptions in the global supply chain, however, we expect to launch the SP 1504 Easy Apply in ANZ later in 2022.”

Targeted to be launched in Australia and New Zealand later this year, the SP 1504 Easy Apply delivers easy repositioning and bubble-free applications for even the most challenging 3D applications with the company’s Easy Apply adhesive technology.

“As a company committed to serving as a force for good both environmentally and socially, we want to spark conversations and actions that will advance the circular economy,” said David Newman, Senior Marketing Manager, Graphics Solutions, Asia Pacific, Avery Dennison.