top of page

A New Recycling Program for Australia’s Graphics Solutions Industry?

✦ Avery Dennison has announced a recycling program that will create a new value chain for the Australian graphics solutions industry.

Avery Dennison Plastic End Cap Recycling Program

The Avery Dennison Plastic End Cap Recycling Program focuses on waste material generated in operational use, diverting discarded plastic waste to create raw materials for everyday products.

Traditionally, the plastic end caps sealing each roll of Avery Dennison graphic materials are discarded and would end up in landfills. Under this program, there will be a process for aggregating the plastic end caps, safe collection and management of the waste, and processing this waste into raw materials to make new plastic-based products.

The plastic end cap recycling program is a response to growing customers’ demand for sustainability. Last year, Avery Dennison conducted customer interviews across multiple markets in Australia and New Zealand (ANZ), Southeast Asia, and South Asia. Over 85% of the participants said that sustainability is a critical business priority.

“Being a global leader in self-adhesive and specialty media for professional graphics providers and designers, Avery Dennison Graphics Solutions is working hard to drive change in our industry,” said David Newman, Senior Marketing Manager, Graphics Solutions, Asia Pacific, Avery Dennison. “Australia is the first market for our plastic end cap recycling program. We aim to make this a success and offer it in more markets across the South Asia Pacific region.”

How the plastic end cap recycling program works

Every roll of functional material that Avery Dennison delivers to their customers such as converters and printers, comes with a pair of plastic plugs known as end caps. These caps, made of either high-density polyethylene (HDPE) or polypropylene, serve to suspend the two ends of the cylindrical core in each roll of film so that the material is safe from external damage. Traditionally, these plastic end caps are discarded as waste and usually end up in landfills.

Through this program, customers can store their discarded end caps in designated Bulka Bags provided by Avery Dennison. When their containers are full, the waste manager will pick these up and aggregate the waste before sending them to the recycling centres. The recycler will clean and process the plastic end caps into granules to be reused as raw materials.

These plastic granules can be used to manufacture new products made of recycled plastic materials such as outdoor furniture or gardening products.

New pathway for local businesses to advance the circular economy

According to Jordan Leach, Business Director, Graphics Solutions, ANZ and ASEAN, Avery Dennison, this program offers a pathway for local businesses such as converters and printers using Avery Dennison’s products to advance the circular economy.

“By participating in this recycling program, businesses large and small in the graphics solutions industry will be taking the right step in making sustainability an integral part of their daily operations.”

Sign up for Recycling Program

Customers including end-users and installers in the ANZ region who are keen to participate in this plastic end caps recycling program can reach out to their respective Avery Dennison account managers or contact us at for discussions.

More information about this recycling program can be found at:

Avery Dennison


Advertise with Brilliant-Online

✦ Brilliant-Online is the only publication that offers a single interactive multichannel advertising package.

✦ The purpose of Brilliant-Online is to push for a better world in the digital era.

✦ Brilliant-Online is an empowering read for progressive individuals and dynamic businesses.

✦ For all enquiries about advertising with Brilliant-Online, please contact us here.


bottom of page