Travel Light, Live Big with Goatfell: Two Campers Designed for True Explorers
- Brilliant Writer
- Dec 29, 2025
- 5 min read
✦ Explore how two new demountable campers are redefining lightweight adventure travel and turning it into a Brilliant Experience.
After meeting and speaking with hundreds of people during the last few months, Goatfell is continuing to diversify its offering. Check out what the demountable market is going to be like moving forward.
Background
Putting the spotlight on the UK, the market is very niche, with overall knowledge about demountables remaining very low amongst the general population. However, the category is a high interest to adventure seekers, those who wish to explore and have practical needs. The category is also of interest to campervan owners and those with pick-up vehicles.
Key Feedback from Goatfell's Conversations
Lightweight: Pop-ups are great as they are much more low-profile and lighter.
Huge Space: People are shocked at the amount of space inside a Goatfell Pop-up. This is due to their option of protruding off the back and the extended interior height of 215cm.
Smart Design: All interior and exterior space is used well, and the units have everything you need to be comfortable when travelling.
Appeals to Multi-Segments: The offering is very appealing to a younger audience who tend to have roof tent set-ups, campervan owners who seek more adventure and interior space, up to the high-end market who want a more agile offering vs what their heavy motorhome is providing.
Challenges
Visibility & Access: Demountable units are rare and not easily seen on the roads, which results in overall low awareness of this innovative solution.
Market: Dominated by mature players in the campervan, motorhome, and caravan sectors, and will remain the go-to choice for the vast majority.
Small Sector: Although interest continues to grow, the number of people who choose this lifestyle for holidays and adventure will remain niche.
Based on these discussions and observations, Goatfell has diversified their offering to cover as much of the potential market as possible.
Introducing Goatfell INDIE
Welcome Home. Make it Your Own.
This is Goatfell's entry model, and their concept is to provide a lightweight, stylish, comfortable, and adaptable unit. The Goatfell INDIE has everything you need for adventure, all the carpentry work is completed, and includes a double bed, table, and sink. The market is for people with an independent mindset and DIY mentality. The owner can further adapt to take everything they need for their specific trip: their own power, water, and refrigerator. There is plenty of storage for these items and more.
Key Target Group for Goatfell INDIE:
rooftop tent upgraders
those who need a lightweight option for short and frequent trips
travellers with an independent and DIY mentality, preferring simple options and taking only what they need
people who are budget-conscious and want a simple design
Basic functionality does not mean basic interior - the interior is lush!
Goatfell's lightest camper ever at only 350kg!
premium tent fabric with multiple layers
premium bed mattress materials
RV-style windows and rear door
Introducing Goatfell LUX
Travel in Style & Comfort
Their most luxurious pop-up camper ever, Goatfell LUX brings the best functionality that you will find in hard tops or RVs in terms of style, finishing, and home comforts. The LUX design inside and out is based on the most premium of finishes, smart storage space, and functionality.
The exterior design is a high-strength lightweight aluminium alloy frame using laser welding, diverse modelling, and treated coating. The rear door, side windows, and skylight are high-grade RV style with privacy blinds and mesh screens. There is an electric pop-up option to take out any physicality of operating a pop-up. The top has a waterproof and breathable multi-layer fabric and double-layer insulated cotton curtains.
This extended design provides maximum storage space with in-built rear signalling and lighting. The interior space has a premium feel in terms of smooth curves, hidden lighting, SPC microcrystalline stone flooring, honeycomb backing, aluminium skirting, and high-quality fabrics. There is a unique push side expansion storage system, which allows maximum space inside once parked. This houses the fridge, microwave, and storage. Interior cooking is made possible with an induction cooker and a hot water sink equipped with a ventilation fan. The exterior has a massive side awning and an outdoor shower curtain with a hot shower.
Key Target Group for Goatfell LUX
those who prioritise comfort and the highest quality finishing
previous hard top demountable owners who are looking for a lighter setup
extra comforts including electric pop-up, ease of access and interior cooking
those looking for the best that lighter-weight pop-ups have to offer
Goatfell LUX base model comes with the full unit, furnishings, windows, and plenty of upgrades. Check out their product page for full details and pricing.
These two new models mark more than an update in design. They signal where Goatfell believes adventure travel is heading — and how thoughtfully engineered campers can shape the journeys ahead. ❋
About Goatfell
Goatfell Limited is a company that builds and sells demountable campers currently to the British Isles. Our Concept: Travel Light, Live Big. We bring high-tech, high-quality demountable campers at an excellent value. Lightweight efficiency allows for more distance travelled = more adventures. Our smart design campers focus on quality and durability.
Website: https://www.goatfell.co/
Discover the Magic of Digital PR with Brilliant-Online
Welcome to Brilliant-Online, where your stories take centre stage and your brand shines in the spotlight! We’ve transformed into a cutting-edge digital PR powerhouse, designed to help businesses like yours amplify your message and captivate audiences across the globe.
Here’s what makes Brilliant-Online extraordinary:
✨ Storytelling that Sells: Share your business journey with the world through authentic, creative narratives that inspire trust and build connections.
✨ Tailored Digital PR Strategies: We craft campaigns that resonate with your audience and generate buzz where it matters most.
✨ Maximum Exposure: Tap into a network of blogs, social media, and online search features to boost your brand visibility.
✨ Engaging Content Creation: From videos to articles, we produce content that informs, entertains, and converts.
✨ Trackable Success: With detailed performance analytics, you’ll see the impact of your campaign every step of the way.
We’re here for progressive individuals and forward-thinking businesses ready to embrace the digital era and make a lasting impact.
💡 Let’s create something brilliant together. Visit Brilliant-Online to learn more about how we can elevate your brand!
✦ For all enquiries about advertising with Brilliant-Online, please email us.
