Noel Ong, CEO of Samso on how he creates compelling ASX stories

Updated: Aug 15

✦ Noel Ong, CEO of Samso is an expert at Red Seagulls. If you haven't seen one, you will with Noel.

Now, what on earth is a Red Seagull?


That's precisely the point. If you do actually see one, it'll pique your interest. You'll get curious, want to follow it and find out what it's all about.


And that's what Noel Ong, CEO of Samso excels at. He calls it the Red Seagull strategy. He tells compelling stories by engaging business leaders to reveal insights that are relevant, timely and beneficial to the investment community.


Samso is a renowned resource to learn about insights into the companies and business trends that matter. They have a track record of developing successful business concepts in the Australasia region, and provide bespoke research and counsel to businesses seeking to raise capital and procuring projects for ASX listings.


The Red Seagull


Storytelling is simple at its very core. Ask any 5-year-old who loves a good bedtime story. They want to know what happens to the gorilla in the zoo and did the little boy return home or did he stay with the monsters. There is something in a good story that intrigues and hooks your attention making you want to stick around and find out more.


So why is storytelling so challenging in the adult world of business?


Noel is able to see what both sides need - from the company's end and what investors are interested in. So it's all about creating content and building a story that allows business leaders to fully share their company's story accurately straight from the horse's mouth, and one that attracts investors and makes them want to engage. Immediately if possible.

Noel has found a way to meet the needs and interests of both parties and to provide them with a channel to be connected easily and quickly.


Samso's Red Seagull strategy basically creates digestible, manageable bitesized stories that enable companies to show their passion and explain why their projects are worthy of investment and also allow investors to visualise the opportunities offered by these companies and participate in them.

His Red Seagull strategy has worked so well that Noel often recommends investors to go that step further after listening to the coffee chats and DYOR - Do Your Own Research about companies they are interested in. This is a healthy sign that investors are so piqued that they, of their own volition, want to find out more.


Why Samso?


Investors trust Samso to deliver knowledgeable evaluations of current industry developments across a variety of business sectors as well as considered forecasts of future performances. What Noel does is have this conversation space so company dialogues can give investors clear answers to their questions and to provide the opportunity to ask for clarity, and lay out the big picture to help them complete their investment research. Noel often provides his own thoughts and insights based on his experience in these conversations, and he is always honest about what he thinks. There is no dressing up or Photoshopping here. Just clear, relevant, timely information.


So it's a very active, dynamic and alive space where knowledge is exchanged, companies feel heard, investors feel like they are a part of the conversation and not just an empty space to be filled with random or irrelevant information. They even feel empowered to be part of this conversation space and encouraged to research more.


Samso's industry outreach covers six major business sectors:

  • Metals & Mining

  • Media & Technology

  • Healthcare

  • Renewable Energy

  • Industrial & Business Services

  • Financial Services

The extra time compared to other interviews enabled me to go into more details which sophisticated investors appreciate. I have had personal feedback from one private investor that after watching one of my interviews they bought 500,000 KWR shares. - Ed Turner, Managing Director, Kingwest Resources Limited (ASX: KWR)

Companies that have been on Coffee with Samso or Rooster Talks are happy to return and share further developments on their projects, or bring in new exciting discoveries. Whenever one of Samso's videos go live on their various channels, investors are up at the rooster hour to tune in immediately. To have this level of engagement and enthusiasm is quite a feat and Noel certainly has his magic touch.