✦ Meet Ellen Crepaz, entrepreneur and micro influencer from Port Macquarie EaTs, an online group designed to help locals and visitors see everything the beautiful city of Port Macquarie has to offer.
The online group was created at the onset of COVID-19 and in three years has close to 16,000 followers. The platform is one where you can share your experience and can discover the best eats, drinks and attractions, PLUS there are plenty of special events tailored to make exploring this wonderful place an experience everyone will love.
With a comprehensive directory of restaurants, bars and things to do through the app, it's your one-stop shop for a great time in Port Macquarie. Ellen’s hope is that these amazing efforts will bring life back into the region and make enjoying it even better than before!
Doing great things
Port Macquarie EaTs, have helped the region get back on its feet by helping locals and visitors alike EaT, Drink and explore the area you might have thought you knew.
“We just recently held our first festival, which was such an amazing experience for everyone involved, with thousands in attendance - it was an absolute success,” Ellen told us. “The event was supplied with local products and produce and supported by locals and visitors to the region.“
In addition to these big events, Port Macquarie EaTs also run different decade events to give people an opportunity to really let loose. The response has been overwhelmingly positive with each event selling out within hours.
“It's been a hugely rewarding experience for us all,” Ellen explained. “We hope that by providing such events as well as a directory on our app, we can give life back to Port Macquarie and have something for everyone in the community.”
One wish for 2023
2023 is an exciting time for Port Macquarie EaTs and the people who flock to our beloved region. Their wish is to have more businesses added to their App as the team are determined to make it as comprehensive as possible.
“Adding more events to the area will help enhance the beautiful region we live in, entertaining both locals and visitors. With a little help from everyone, we can make this goal a reality very soon,” said Ellen.
Challenges faced and overcome
As a woman business owner, Ellen is no stranger to the challenges of balancing work and family. Being both a full-time employee and part-time entrepreneur makes it difficult to find enough hours in the day sometimes she told us.
“On top of that, I'm also a mum, with my kids being my priority. It's definitely not easy, but I've managed to set boundaries and prioritise my workload in order to make sure everyone is taken care of. Being able to take on different roles has made me confident in knowing that no matter what life throws at me, I can handle it.”
A leader in her chosen field
Ellen strives to set herself apart by having an innovative approach to problem-solving and decision-making. Not only does she see challenges as opportunities, but she also wholeheartedly believes that great ideas can come from anywhere and that collaboration between teams can increase both efficiency and effectiveness of solutions.
Her goal is always to be proactive in finding new and better ways of doing things, regardless of the sector or industry. In order to achieve this goal, she has always made sure to stay on top of new developments in technology, economics, and other areas that could aid her in delivering more comprehensive solutions to the organizations she is a part of.
Innovation and change
Over the last few years Ellen has seen some incredible changes in her business.
“Most notably, I turned a casual Facebook group I created into a legitimate business idea. It was amazing to witness the transformation from a place where people could just come together and chat about their passions, to an innovative selling platform full of customers and merchandise. Seeing something that began as an after-work hobby develop into something much more meaningful is definitely one of the most rewarding experiences of my career,“ she said.
When COVID-19 hit our state, it had devastating effects on the hospitality industry. With strict regulations in place, Ellen found herself stepping up to the challenge of keeping her establishment open amidst the rubble. To adjust for the changing times, she came up with creative and innovative ways to keep business going by creating the EaTs group. It was a difficult process, but one that paid off, as Port Macquarie EaTs were able to remain operational whilst many others had to close their doors completely.
“In such a trying time, I am proud of what my team and I were able to achieve by thinking outside the box," Ellen told us.
Leveraging technology made life easier
The Port Macquarie EaTs App has been an integral part of the business. It has made organising festivals and events so much easier The app is constantly being updated with new features, making it suitable for various events and settings.
“Just recently we had a festival and leveraged the App to improve our customers’ experience. They were able to keep up-to-date with the stall holders in real time as we could use the App to make quick adjustments as needed. The feedback from this festival was extremely positive and we look forward to continuing using the App at future festivals.”
Can business help make Earth a better place?
Ellen believes that every day, new opportunities arise for great minds to create sustainable solutions by developing environmentally-friendly products and services.
Offsetting carbon emissions through renewable energy investments, switching from single-use plastics to reusable materials, and offering incentives for purchasing eco-friendly products are just a few of the many ways that a business can have a positive impact on our beloved planet.
Further to this she says that by combining passion and innovation, there is no limit to what ambitious people can do to protect our environment and make Earth an even more beautiful place.
One thing businesses can do to help their business be sustainable
Download the Port Macquarie EaTs App. It can help businesses save on printing paper maps and guidebooks for their events and gatherings. This will not only increase their sustainable actions but also simplify the way information is presented to guests. This will lead to improved customer experiences as these maps and guides are updated daily with the latest information.
Moreover, thanks to the features embedded in the App, no resources have to be wasted when sharing guidelines or conducting tours around the meeting space. Ultimately, getting on the Port Macquarie EaTs App can help businesses in becoming more sustainable.
Port Macquarie Eats
Ellen Crepaz:0439 613 323
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