Driving sustainability via professional sports

Updated: Jun 2

✦ Sustainability has got to be the goal of everyone, no matter the sport...


ESG in sports


It is an obvious statement to make but in sports we have winners and losers.


That being said, sport is only a game at the end of the day. However, on a broader scale, the health of our planet certainly is no game and if we continue to disregard climate change, threats to the environment and the pursuit of robust sustainability measures, there will no winners - we will all stand to be losers.


Environmental, social and governance (ESG) issues have become increasingly prevalent across all industries in recent years and continue to dictate the future. The sports industry is no different with many global sports enterprises continuing to take progressive and positive steps to enhance their sustainability efforts.


We have seen how powerful sports can be by championing a message and driving for positive change, witnessed most evidently by the recent Black Lives Matter campaign and regular initiatives to combat racism, sexual and gender discrimination.


It is therefore encouraging to learn that the message of sustainability and concerns surrounding the environment continue to resonate within sports and it increasingly offers a platform for such important messages to be shared and understood. Indeed, sports has such a wide and diverse reach globally that it is a more than appropriate industry to champion sustainability towards a healthier planet.


The very essence of sport itself, of course, promotes a healthy, positive lifestyle so its parallels with enhancing the health our planet are, in theory, obvious. However, in recent years we have seen examples where erratic weather patterns have impacted negatively on major sporting events across the world;

heavy rainfall in India has seen numerous cricket test matches cancelled, the tragic bushfires in Australia in 2020 put pay to the Aussie Open Tennis periodically, Super Typhoon Hagibis saw games at the Rugby World Cup in Japan in 2019 cancelled, hurricanes have affected events in the Gulf and Eastern seaboard in the USA and severe snow storms regularly affect various sports in the northern hemisphere.

In Australia the Climate Council suggests AFL, cricket’s Big Bash League, the Australian Open Tennis, and football’s (soccer) A-League and W-League competitions, amongst others, are all threatened by changing conditions.


It is therefore incumbent on everyone to make a conscious effort in relation to sustainability practices and sports organisations more than have their part to play.


Sustainability Gold medal


Examples of sporting teams or events adopting a more responsible attitude to sustainability are increasing, which is encouraging. Most recently we saw impressive efforts made at the Olympic Games in Tokyo, Japan. The Games, arguably the biggest and most prestigious sporting occasion on the planet, were planned and delivered in alignment with five main sustainability themes of Climate Change, Resource Management, Natural Environment and Biodiversity, Human Rights, Labour and Fair Business Practices, and Involvement, Cooperation and Communications (Engagement).


Of the 43 venues used in Tokyo and surrounding areas, only eight were constructed from scratch prior to the event, with several dating back to the last time the Japanese capital hosted the Games in 1964, only requiring minor upgrades and facelifts to make them ready.


A major focus was placed on sustainability and recyling by the organisers in Tokyo. The Olympic torch itself was produced using aluminium waste from temporary housing built in the aftermath of the 2011 Sendai tsunami and earthquake and the t-shirts and trousers worn by torchbearers were made from recycled plastic bottles. The 5,000 medals given to event winners were made from over 79,000 tonnes of discarded and recycled eletronic devices such as mobile phones, podiums were constructed from recycled plastics and even the beds used by the 18,000 athletes at the Olympic Village were made from recycled cardboard.


The Olympics, of course, is a major event and the concerted efforts to place a direct focus on sustainability issues is to be applauded. However, what of efforts elsewhere within the sporting world that are more frequent and ongoing?


The good news is such examples are plentiful. The International Olympic Committee and the Australian Olympic Committee have both signed the UN’s Sport for Climate Action Framework which will impact preparations and plans for Brisbane hosting the 2032 Summer Olympic and Paralympic Games and the Gold Coast was required to sign up to a sustainability framework ahead of hosting the event in 2018.


In the United States the athletics department at Ohio State University have had a comprehensive waste management program in action for many years, something that has been applauded for minimising waste at the stadium on game days and reaching into the wider local community.


Major League Baseball team the Seattle Mariners conduct regular energy audits and facility upgrades on their stadium to achieve substantial energy and cost savings and American football team the Philadelphia Eagles have a series of robust carbon offsetting programs including facility operations, team travel and fan travel. Fellow NFL team the San Francisco 49ers use renewable energy through an extensive network of solar panels at their Levi Stadium, something that has gained significantly in many other stadia around the world in recent years.


‘Reduce, reuse, recycle’